Paid Search
Paid search is where intent meets opportunity. We combine rigorous data pipelines, audience science, and continual testing to turn search demand into measurable revenue — not vanity metrics. Whether you need immediate sales, efficient lead gen, or sustainable customer acquisition, our team builds campaigns that hit your business metrics.
Paid Search Onboarding
Audit & align
reconcile historical performance, attribution, and reporting.
verify first-party collection, events, and server-side fallback
Frameworks That Scale
Paid Search Strategy & Execution
We design search programs that capture users at every stage: awareness, consideration, and purchase. From tight, intent-driven campaigns to discovery-based testing, we match creative and bids to user intent to maximize efficiency.
Beyond keywords: expand reach with contextual, mixed-format campaigns that ignite interest early. We use search signals to inform upper-funnel activity and measure downstream conversion lift.
We treat Performance Max as a holistic growth channel — asset-first testing, value-based bidding, and rigorous experiment design to validate incremental reach while protecting ROAS.
Feeds that sell: feed optimization, structured data hygiene, and automated promotions that increase visibility and conversion for product listings.
Video with intent: research-driven placements that spark later search and purchase behavior. We connect video messaging to search follow-through and measure lift across the funnel.
Acquisition with retention in mind: scale installs, optimize for high-LTV cohorts, and instrument deep linking + post-install events to measure true app ROI.
People Love Working With Us
End-to-end
marketing solutions
Kim Cooper
Director of Marketing, Amazon Alexa
End-to-end
marketing solutions
Kim Cooper
Director of Marketing, Amazon Alexa
End-to-end
marketing solutions
Kim Cooper
Director of Marketing, Amazon Alexa
Our Agency Vs Traditional Agencies
| Your Agency | Traditional Agencies | |
|---|---|---|
| VALUE | A senior performance team dedicated to revenue, not vanity metrics. | One overworked account manager juggling 10–20 clients. |
| COST | You get measurable ROI — campaigns pay for themselves as they scale. | $100K+ per year with no accountability or revenue alignment. |
| TIME | Fast. We launch experiments weekly and optimize in real time. | 2–4 months of setup, onboarding, and “learning phases.” |
| RISK | Low. Short commitments, transparent reporting, full data access. | High. Long contracts, unclear performance, and black-box dashboards. |
| EXPERTISE | Data-driven strategists, creatives, and analysts working as one team. | A junior AM doing strategy, execution, and reporting alone. |
| Winner by a landslide! | Sounds Exhausting |
FAQ
We run intent-driven campaigns across Google Search & Shopping, Microsoft Advertising (Bing), YouTube (video + intent), Apple Search Ads, and app-store campaigns. We pick channels based on where your customers are and which placements move your KPIs.
We measure the metrics that matter to your business: revenue, ROAS, CPA, CAC, and LTV. Measurement uses first-party conversion events, server-side fallbacks where needed, and validated attribution models (incrementality testing when appropriate) so reported gains reflect real business outcomes.
You’ll see early signals (clicks, CTR, cost per conversion) in days. Statistically reliable performance trends generally require a full test window — typically 4–12 weeks depending on traffic volume and conversion frequency. We optimize continuously during that window to accelerate results.
Budgets depend on your growth goals and the cost of intent in your category. We’ll propose a budget that balances learning (enough volume to run valid tests) and efficiency (protecting CAC/ROAS). If you have a fixed monthly spend, we’ll build a plan to prioritize high-impact segments first.
Both. We’ll audit your current landing experience and recommend targeted landing copy, UX changes, and experiment ideas. If necessary, we can design and test new landing pages optimized for the campaign’s conversion event.
We design hierarchical, testable account structures: tightly themed ad groups, product/category segmentation for shopping, and intent buckets for search. This structure supports clean measurement, faster testing, and clearer optimization signals.
You get a weekly snapshot, a monthly strategic review with insights and recommended actions, and access to a living dashboard with raw data. Reports focus on business outcomes, not vanity metrics, and include action items for the next period.
Yes. We run ad copy tests, landing page A/B tests, bidding experiments, and audience/placement tests. Every experiment is hypothesis-driven and powered by statistical testing to avoid false positives.
Through layered defenses: targeted account architecture, negative keyword management, placement exclusions, audience signals, conversion validation, and real-time rules that pause or throttle underperforming segments.
We work across B2C and B2B industries with tailored playbooks — e-commerce (Shopping/Performance Max), lead-gen verticals (finance, education, home services), SaaS & apps (app campaigns + retention optimization). If you have niche needs, we’ll share relevant examples.
Audit of historical performance, tracking & measurement setup, KPI alignment workshop, campaign architecture build, creative & landing recommendations, QA, and a 30/60/90 day test plan.
Absolutely. We integrate with internal teams for creative, product, and analytics. We can act as a full-service partner, an executional extension, or an advisory team to upskill your staff.