Paid Social
Paid social is no longer a brand-only channel. We build full-funnel social programs that move people from discovery to conversion — with measurement, creative, and audience strategies built around your business metrics. Our focus: profitable scale, fast learning, and repeatable playbooks
PAID SOCIAL APPROACH
Leveraging every part of the funnel to drive business performance.
Set clear objectives
Tie every campaign to a single primary KPI (ROAS, CAC, leads, installs) and 1–2 secondary KPIs. Objectives shape creative, bidding, and attribution choices so performance is attributable and actionable.
Identify and segment your audience
Build layered audiences: top-funnel interest cohorts, mid-funnel engagers, and high-intent remarketing pools — then use incremental testing to prove lift and optimize spend allocation
Develop engaging, platform-specific content
Design vertical-first creative (short-form video, dynamic carousels, product-first cuts) with clear hooks and testable hypotheses about message, format, and CTA.
Targeting and budget management
Use hybrid bidding: blend automated bid strategies with manual controls where needed, implement phased pacing, and apply budget multipliers for validated winners
Monitor and optimize
Analyze ad-level signal, cohort performance, and incremental lift. Switch from hypothesis testing to scale mode only after statistical significance and stable unit economics are reached.
Target the right audiences, maximize your conversions.
Paid Social Strategy & Execution (service blocks)
Auditing
We audit creative, account structure, tracking, and attribution to find structural inefficiencies and early wins. Our audits produce a prioritized roadmap: quick fixes that improve data fidelity and longer-term tests that prove incremental lift.
Strategic Campaign Planning
We architect cross-platform funnels with clear KPIs and budget phasing. Plans include audience maps, test schedules, creative requirements, and scaling thresholds tied to business outcomes
Creative Insights
Creative decisions are data-driven. We benchmark CTR, view rates, and conversion velocity by creative type and iterate rapidly on top performers. Every creative variant has an owner, hypothesis, and retirement rule
Copywriting
Platform-specific copy that balances attention and clarity: short, hook-first copy for discovery; benefit-led, social-proof copy for mid-funnel; and urgency- or proof-driven copy for conversion moments. All copy is A/B tested and tied to conversion metrics.
Audience Building
From first-party segments and pixel audiences to high-quality lookalikes and ABM lists, we build and refine audiences that drive efficient scale. We test audience exclusions and overlap to reduce wasted impressions and decrease CAC
Campaign Management
We run daily-to-weekly optimizations, feed consolidated metrics into a live dashboard, and report with clear recommendations. Our management includes budget reallocation, creative swaps, bid strategy adjustments, and experiment rollouts
People Love Working With Us
End-to-end
marketing solutions
Kim Cooper
Director of Marketing, Amazon Alexa
End-to-end
marketing solutions
Kim Cooper
Director of Marketing, Amazon Alexa
End-to-end
marketing solutions
Kim Cooper
Director of Marketing, Amazon Alexa
Our Agency Vs Traditional Agencies
Our Growth Team |
The Other Guys |
|
|---|---|---|
Value |
A senior, cross-functional growth team that runs continual experiments and owns outcomes — for the cost of one senior hire. |
One account manager or a junior employee with limited strategic depth. |
Cost |
Flexible retainer tied to outcomes. We optimize for ROI so spend scales only on proven winners. |
$100K+/yr in salary and overhead — with no guarantee of measurable ROI. |
Time until results |
Rapid experiment cadence — we launch validated growth tests weekly and surface measurable wins in weeks, not quarters. |
3–6 months to recruit, onboard, and get to productive experimentation. |
Risk |
Low — start with a short growth sprint and scale on demonstrated impact. No long-term lock-in required. |
High — long contracts, risky hires, and slow ramp times can cost you a year of lost momentum. |
Time commitment |
Minimal internal time required. Asynchronous collaboration and a single monthly strategy cadence keeps your team focused. |
Hiring and training requires heavy internal oversight and continuous management. |
Winner by a landslide! |
Sounds Exhausting |
FAQ
How often do you refresh creative?
Speed is a competitive advantage. We monitor creative fatigue daily and typically introduce new testing cycles weekly to ensure your frequency stays healthy and your ROAS stays high.
Do you focus on prospecting or retargeting?
We focus on the full funnel. However, as platform algorithms have evolved, we place a heavy emphasis on “top-of-funnel” prospecting that is sophisticated enough to convert on the first touch
How do you make sure my paid social campaigns reach the most valuable audiences?
We build audience segments grounded in first-party data, purchase behavior, and platform signals (pixels, event, CRM data). Starting with a precise audience map, we layer intent signals and historical conversion patterns to prioritize where dollars are spent. Then, we validate these segments through controlled tests and incrementality checks to ensure your media reaches users most likely to convert — not just engage
How do you align my social ad creative with platform best practices and audience expectations?
We produce creative that’s tailored to each platform’s engagement norms and technical requirements (e.g., vertical video for Reels/TikTok, carousel for Meta, sponsored content for LinkedIn). Every creative concept comes with a testable hypothesis tied to KPIs like CTR, view-through rate, and CPA, and we refine based on data from real performance, not assumptions.
How do you optimize budgets across platforms to boost return on ad spend?
Optimization starts with real-time signal analysis: cost per acquisition, return on ad spend, and multi-touch attribution. We allocate budget dynamically between platforms and audience segments based on performance velocity. Underperformers are throttled or paused, while validated winners scale with guardrails that protect unit economics. This keeps spend efficient and results predictable
Ready to unlock growth? Hire Us!